Whilst I was working at EDF Energy, one of the marketing initiatives we launched that most caught consumers' attention was the launch of a series of TV adverts using the character Zingy to seek to improve customer confidence in the brand.
Although Management were a bit cautious at first, the whole thing took off and soon we were fielding requests for Zingy memorabilia and being sent photos of Zingy parties and Zingy cakes etc. At the time, it was a first for an Energy company but I have recently seen SSE using a live orang-utan in their commercials so nothing is sacred!
My reasons for thinking of Zingy today were that it was the occasion of my annual get together with former EDF Energy colleagues. They came to Burhill and took advantage of one of the lunch+golf vouchers that we had been sent at the time of our membership renewals. This did mean that we were a bit tardy in teeing off, but we had an excellent game of "Wolf", which kept everyone's interest until the last hole.
Then home in time for a quick supper: this time I tuned to The Times's daily "Dinner Tonight" columns, which is always worth a look. On the menu was Rosemary Roasted Cod with Herby Green Couscous. Ready in under 30 mins, no gluten, no washing up and delicious...
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